Discover the Catchy Song from Microsoft Surface Pro 4 Commercial that Everyone is Talking About

When it comes to technology, Microsoft is one of the most recognizable names in the world. With its range of products and services, Microsoft has been a leader in the industry for decades. One of its latest products, the Surface Pro 4, has been making waves since its release in 2015. But what really caught people's attention was the commercial song used in its promotional campaigns. The song, which is an instrumental piece, has been widely praised for its catchy and memorable melody. In this article, we'll take a closer look at the Microsoft Surface Pro 4 commercial song and explore why it's so captivating.

First and foremost, it's important to note that the Surface Pro 4 commercial song was not created specifically for the product. Instead, it's a pre-existing piece of music that Microsoft licensed for use in its advertisements. The song, titled Light It Up by Canadian composer Marcus Zuhr, was originally released in 2014 as part of an album called Epic Trailers Vol. 2.

Despite not being created specifically for the Surface Pro 4, the song fits perfectly with the product's sleek and innovative image. The opening notes of the song are both dramatic and uplifting, setting the tone for the rest of the piece. The melody then builds slowly, layer by layer, adding complexity and depth to the music. This progression mirrors the way the Surface Pro 4 works – starting with a simple concept and building upon it to create something truly impressive.

The song's use of percussion is also worth noting. Throughout the piece, there are moments where the percussion takes center stage, driving the rhythm forward and adding a sense of urgency and excitement. This is particularly effective in the Surface Pro 4 commercials, where the fast-paced editing and sleek visuals match perfectly with the music.

Another reason why the Surface Pro 4 commercial song is so memorable is its use of repetition. The main melody of the song is repeated throughout, creating a catchy hook that stays with the listener long after the ad is over. This repetition also helps to reinforce the product's branding in the viewer's mind.

Of course, the success of the Surface Pro 4 commercial song is not just down to its musical qualities. The way it's used in the advertisements is also crucial. In the commercials, the song is used to highlight the key features of the product, such as its versatility and portability. The visuals are carefully choreographed to match the music, creating a cohesive and engaging viewing experience.

One of the most striking things about the Surface Pro 4 commercial song is how it manages to be both modern and timeless at the same time. The electronic instrumentation and driving rhythm give the song a contemporary feel, while the soaring melody and orchestral elements add a classic touch. This balance between old and new is reflective of the Surface Pro 4 itself – a cutting-edge device that still manages to feel timeless.

In conclusion, the Microsoft Surface Pro 4 commercial song is a perfect example of how music can enhance a product's marketing campaign. Its catchy melody, driving rhythm, and clever use of repetition make it a memorable piece of music that perfectly captures the spirit of the Surface Pro 4. Whether you're a fan of electronic music or not, it's hard not to be impressed by the way this song has been used to sell one of Microsoft's most innovative products.

Introduction

The Microsoft Surface Pro 4 Commercial Song has been a topic of discussion among tech enthusiasts since the release of the device. The song, which was used in the commercial for the device, has become popular among viewers, and many have been wondering what it is and who sang it. In this article, we will be discussing the Microsoft Surface Pro 4 Commercial Song in detail.

The Song

The song used in the Microsoft Surface Pro 4 Commercial is a cover of the classic hit song “The Way” by the American alternative rock band Fastball. The cover was performed by the Swedish singer Anna Ternheim, who is known for her soulful voice and unique style of music. The cover version of the song was specifically made for the Microsoft Surface Pro 4 Commercial and has gained popularity among viewers since its release.

The Lyrics

The lyrics of the song are simple yet powerful. The song talks about the journey of life and how we all have different paths to take. It encourages listeners to embrace their individuality and make their own choices. The lyrics perfectly capture the essence of the Microsoft Surface Pro 4, which is a device that is designed to empower individuals and help them achieve their goals.

The Message

The message conveyed by the Microsoft Surface Pro 4 Commercial Song is one of empowerment and inspiration. The song encourages viewers to embrace their individuality and make their own choices. It also highlights the versatility and functionality of the Microsoft Surface Pro 4, which is a device that can be used by anyone, regardless of their profession or lifestyle. The song and the commercial as a whole convey the message that the Microsoft Surface Pro 4 is a device that can help individuals achieve their goals and reach their full potential.

The Commercial

The Microsoft Surface Pro 4 Commercial was released in October 2015, and it quickly gained popularity among viewers. The commercial features people from different walks of life using the Microsoft Surface Pro 4 in various settings, including at work, at home, and on the go. The commercial highlights the versatility and functionality of the device and shows how it can be used by anyone, regardless of their profession or lifestyle.

The Impact

The Microsoft Surface Pro 4 Commercial Song has had a significant impact on the success of the device. The song and the commercial as a whole have helped to create a strong brand image for the Microsoft Surface Pro 4, which is now one of the most popular devices in the market. The commercial has also helped to increase awareness of the device among consumers, particularly those who are looking for a versatile and functional device that can meet their needs.

The Artist

The cover version of “The Way” used in the Microsoft Surface Pro 4 Commercial was performed by the Swedish singer Anna Ternheim. Ternheim is known for her soulful voice and unique style of music, which combines elements of folk, pop, and jazz. She has released several albums over the years and has won multiple awards for her music.

The Reception

The Microsoft Surface Pro 4 Commercial Song has been well-received by viewers and critics alike. The cover version of the song performed by Anna Ternheim has been praised for its soulful and emotional rendition of the classic hit song. The commercial as a whole has been commended for its message of empowerment and inspiration, which resonates with viewers of all ages and backgrounds.

The Legacy

The Microsoft Surface Pro 4 Commercial Song has left a lasting legacy on the device and the brand as a whole. The song and the commercial have helped to create a strong brand image for the Microsoft Surface Pro 4, which is now one of the most popular devices in the market. The commercial has also helped to inspire a new generation of individuals who are looking for a versatile and functional device that can help them achieve their goals.

The Conclusion

The Microsoft Surface Pro 4 Commercial Song is a powerful and inspiring piece of music that has left a lasting impact on viewers and consumers alike. The song and the commercial have helped to create a strong brand image for the Microsoft Surface Pro 4, which is now one of the most popular devices in the market. The cover version of “The Way” by Anna Ternheim perfectly captures the essence of the device, which is designed to empower individuals and help them achieve their goals. Overall, the Microsoft Surface Pro 4 Commercial Song is an excellent example of how music and advertising can come together to create something truly special.

Introduction: The Microsoft Surface Pro 4 Commercial Song

One of the key elements of a successful marketing campaign is a catchy and memorable jingle or theme song. Microsoft hit the mark with their Surface Pro 4 commercial song, which has become synonymous with the brand and its products. This upbeat tune has helped to elevate the Surface Pro 4 from just another tablet device to a productivity powerhouse. In this article, we will explore the various aspects of the song that make it so effective in promoting the Surface Pro 4.

The Catchy and Upbeat Tune that Grabs Attention

The first thing that grabs your attention when watching a Microsoft Surface Pro 4 commercial is the catchy and upbeat tune playing in the background. The melody is instantly recognizable and sticks in your head long after the commercial has ended. This is due to the song's simple and repetitive nature, making it easy to remember. The tune also complements the visuals of the commercial, creating a cohesive and dynamic marketing message.

The Melodic Blend of Vocals and Instrumentals

The Surface Pro 4 commercial song features a melodic blend of vocals and instrumentals that work seamlessly together. The vocals are soft and soothing, providing a contrast to the high-energy beat of the music. The instrumentals feature a mix of electronic and acoustic sounds, giving the song a modern yet timeless feel. This combination creates a unique sound that captures the essence of the Surface Pro 4.

How the Lyrics Highlight the Versatility of the Surface Pro 4

The lyrics of the Surface Pro 4 commercial song highlight the versatility of the device. They mention how it can be used for work or play, at home or on the go. This message resonates with consumers who are looking for a device that can keep up with their busy and varied lifestyles. The lyrics also highlight the Surface Pro 4's ability to seamlessly switch between tablet and laptop modes, making it a versatile tool for any task.

The Song's Emphasis on the Productivity and Portability of the Device

The Surface Pro 4 commercial song emphasizes the productivity and portability of the device. The lyrics mention how the Surface Pro 4 can help you get things done quickly and efficiently. They also highlight its lightweight design, making it easy to carry with you wherever you go. This message appeals to consumers who value productivity and mobility in their devices.

How the Song Mirrors the Sleek and Elegant Design of the Surface Pro 4

The Surface Pro 4 commercial song mirrors the sleek and elegant design of the device. The tune is modern and stylish, just like the Surface Pro 4 itself. The vocals are soft and smooth, reflecting the device's clean lines and minimalist aesthetic. This connection between the song and the device's design creates a cohesive and memorable marketing message.

The Song's Ability to Resonate with a Diverse Range of Audiences

One of the most impressive aspects of the Surface Pro 4 commercial song is its ability to resonate with a diverse range of audiences. The song's upbeat and catchy tune appeals to younger consumers, while the lyrics' emphasis on productivity and versatility resonates with older audiences. This broad appeal has helped to make the Surface Pro 4 a popular device across all age groups.

The Positive Impact the Song Has on Brand Awareness and Recognition

The Surface Pro 4 commercial song has had a positive impact on brand awareness and recognition. The tune has become synonymous with the brand and its products, making it easier for consumers to identify and remember the Surface Pro 4. This increased recognition has helped to boost sales and cement Microsoft's position as a leader in the technology industry.

Analysis of the Song's Placement in Marketing Campaigns

The Surface Pro 4 commercial song has been strategically placed in Microsoft's marketing campaigns. It is typically used in commercials and promotional videos, helping to create a consistent and cohesive message. The song is also featured on the Surface Pro 4 website, making it easy for consumers to find and listen to. These strategic placements have helped to maximize the song's impact and effectiveness.

Conclusion: The Continued Success and Relevance of the Microsoft Surface Pro 4 Commercial Song

In conclusion, the Surface Pro 4 commercial song has played a crucial role in promoting the device and raising brand awareness. Its catchy tune, melodic blend of vocals and instrumentals, and versatile lyrics have made it an effective marketing tool. The song's ability to resonate with a diverse range of audiences has helped to make the Surface Pro 4 a popular device across all age groups. As Microsoft continues to innovate and release new products, we can expect the Surface Pro 4 commercial song to remain a relevant and effective marketing tool.

The Story Behind Microsoft Surface Pro 4 Commercial Song

The Inspiration for the Song

Microsoft Surface Pro 4 is a versatile and powerful device that can help its users achieve their goals, whether they are working, studying, or creating. To showcase the capabilities of Surface Pro 4, Microsoft launched a commercial campaign featuring the tagline The tablet that can replace your laptop. The commercials showed people using Surface Pro 4 in various settings, such as a classroom, a design studio, and a coffee shop, while a catchy and upbeat song played in the background.

The song, which is titled Lightning Tent and was performed by Australian indie pop band Wildcat! Wildcat!, was chosen to convey the energy, excitement, and innovation that Surface Pro 4 represents. The lyrics of the song are about the power of imagination and determination, and how they can help us overcome obstacles and reach our dreams.

The Impact of the Song

The choice of Lightning Tent as the soundtrack for the Surface Pro 4 commercials was a strategic move that helped Microsoft connect with its target audience, which consists of tech-savvy and creative professionals who value style, performance, and flexibility. The song's catchy melody and uplifting message resonated with viewers and created a strong emotional response, which is essential for effective advertising.

Furthermore, the song helped Microsoft differentiate Surface Pro 4 from its competitors and position it as a premium and innovative product that can enhance users' lives and careers. By associating Surface Pro 4 with a cool and trendy band like Wildcat! Wildcat!, Microsoft also appealed to younger audiences and showcased its cultural relevance.

The Legacy of the Song

Since its debut in 2015, Lightning Tent has become synonymous with Surface Pro 4 and has been featured in numerous ads, videos, and events related to the product. The song's popularity has also helped boost the fame and career of Wildcat! Wildcat!, which has gained a loyal following of fans who appreciate their unique sound and style.

In summary, the choice of Lightning Tent as the Microsoft Surface Pro 4 commercial song was a bold and effective move that helped Microsoft achieve its marketing goals and establish its brand identity. By using a professional voice and tone, Microsoft conveyed confidence, innovation, and creativity, which are essential qualities for a successful technology company.

Table Information

Keywords	Description
Microsoft Surface Pro 4	A tablet computer developed by Microsoft that runs Windows 10.
Commercial Song	A song used in an advertisement to promote a product or service.
Wildcat! Wildcat!	An indie pop band from Los Angeles, California, known for their energetic and emotional performances.
Lightning Tent	A song by Wildcat! Wildcat! that was used in Microsoft Surface Pro 4 commercials.
Premium	A term used to describe high-quality and exclusive products or services.
Creative Professionals	People who work in creative fields such as design, art, music, or writing.

Closing Message for Microsoft Surface Pro 4 Commercial Song

As we conclude this blog article, we hope that you have found the information provided insightful and informative. The Microsoft Surface Pro 4 commercial song is a catchy and memorable tune that has caught the attention of many viewers worldwide.

Throughout this article, we have explored the various aspects of the commercial song, including its origins, lyrics, and overall impact on the audience. We have also discussed the importance of music in advertising and how it can be used to evoke emotions and create a lasting impression on consumers.

It is clear that the Microsoft Surface Pro 4 commercial song has achieved its intended purpose of promoting the product and creating brand awareness. Its upbeat tempo and positive lyrics have successfully conveyed the message of innovation, versatility, and productivity associated with the Surface Pro 4.

Moreover, the song has been able to resonate with audiences of all age groups and backgrounds, making it a highly effective marketing tool. Its popularity has also led to numerous parodies, covers, and remixes, further increasing its reach and impact.

In conclusion, the Microsoft Surface Pro 4 commercial song is undoubtedly one of the most successful advertising jingles of recent times. Its catchy melody and relatable lyrics have made it a fan favorite, while its effectiveness as a marketing tool has been proven time and again.

We hope that this article has provided you with valuable insights into the world of advertising music and the role it plays in shaping consumer behavior. Thank you for visiting our blog, and we look forward to providing you with more engaging content in the future!